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Marketing the Moon: How space collectors retold the story of Apollo's success [i]At an upcoming space artifact auction, among the selection of astronauts' autographs, spacecraft parts and mission patches, is a 45-year-old press kit from the 1969 Apollo 11 moon landing. Its 250 pages browned with age, it isn't the auction's star lot, but it still could bring in hundreds of dollars. As memorabilia of the lunar landings, the documents and other materials originally created to sell the public on the idea of sending astronauts to the moon are now on sale as prized collectibles. But as valuable as the press kits, pamphlets, posters and other ephemera might be on the collector's market today, their significance as an shining example of effective brand marketing may be their true worth...[/i]
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